Custom CRM development services
Custom CRM development company for the way you sell
DevoraTech is a custom CRM development company in Tangier, Morocco, working with businesses worldwide in English and French. We build a CRM around the way your company sells and follows its clients: contacts and companies, a pipeline with your own stages, tasks and reminders, and quotes and invoices when you need them. You get a written scope, the design of each screen, the CRM itself, the import of your existing data and a handover, with the code and the data in your name.
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A CRM, or customer relationship management tool, is where your team keeps every client, request and follow-up. Our CRM software development uses Laravel, the framework explained on our Laravel development company page, and your CRM opens in the browser of a phone or a computer. It sits beside the portals and SaaS products of our web application development work, and websites belong to our work as a custom web development company. When a ready-made CRM covers your needs, we tell you so in the first call.
- Built in Laravel
- Your stages and fields
- Code and data in your name
For whom
Who it is for
A team that follows its clients in spreadsheets, notebooks and WhatsApp chats
A company whose sales steps, prices or approvals do not fit a ready-made CRM
A business that pays a CRM subscription for every user and uses a small part of it
A company that wants its client data on a server opened in its own name
What we build
What your CRM can include
Contacts and companies
Each client's details, the people you deal with and the history of calls, messages, meetings and notes on one record.
Pipeline and stages
Your own stages, from the first request to the signed deal, with each deal moved across a board.
Tasks and reminders
Calls to return and quotes to chase, given to one person, with a reminder on the right day.
Quotes and invoices
Built from your products and prices, sent as PDF files and followed until paid, when you want them in the CRM.
Your site, WhatsApp and email
Website requests arrive as new contacts, and each record opens a WhatsApp chat or an email in one click.
Reports
Requests by source, deals by stage and each person's follow-ups.
What we fix
What a custom CRM fixes
Clients live in spreadsheets and phones
Leads come by phone, email, WhatsApp and the website form, and each salesperson keeps them in their own file or phone. When someone is away, nobody knows who promised what. A CRM keeps every client, request and message on one record the whole team can open.
Follow-ups slip through
A quote sent on Monday waits for an answer that nobody chases. In a CRM, each deal has a next step, a person in charge and a date, and the reminder comes back on that day.
A ready-made CRM fights your process
Its stages, fields and screens follow someone else's way of selling, so your team works around them, and the bill grows with every user. A custom CRM follows your stages and rules, and a new user adds no licence fee.
Nobody can see where sales stand
Figures are gathered by hand at the end of the month, from files that disagree. Reports read from the CRM show requests by source, deals by stage and each person's follow-ups at any time.
What you get
What our custom CRM development services include
Discovery and written scope
How you sell today, step by step: who takes a new lead, the stages of a deal, the documents you send and the reports you need. Written down with you and approved before any code, with the quote and the schedule.
Data model and screens
The records of your CRM (contacts, companies, deals, tasks, products) and their fields, then the main screens on phone and computer, approved before the build.
Roles and permissions
A sign-in for each person, and roles that decide who sees and changes what: a salesperson sees their own clients, a manager sees the whole team.
The CRM build
The pipeline board, client records, tasks and reminders, quotes and invoices when the scope includes them, reports for managers and the emails each step sends, in French, English or Spanish. Every list can be exported to a spreadsheet. Invoices follow the rules of the country where you issue them, and the written scope says which documents the CRM issues itself.
Import of your data
Your spreadsheets, or the export file of the tool you are leaving, cleaned of duplicates, tried on a test copy, then imported. We check the counts with you before anyone works in the new CRM.
Links to your site, WhatsApp and email
Website forms that create a contact with its source page, a WhatsApp button on each record, and emails sent through your own domain, with consent kept on the contact and an unsubscribe link in every marketing email.
Launch and handover
The CRM on a server opened in your name, the code in a Git repository in your name, backups set up with the hosting, and a training session for each role. Changes after launch follow our website maintenance services.
Platforms
When to build a custom CRM, and when to buy one
We choose with you before the quote. A custom CRM costs more to build than a subscription costs to start, and it needs maintenance.
A custom CRM fits
Your stages, prices or approval steps are your own, several teams share the same clients, the CRM must sit beside an application or a client portal, or you want the data on a server in your name.
A ready-made CRM fits better
A small team with a common sales process that wants to start this week. A subscription costs little to start and includes its updates. We tell you so in the first call, and the choice of product and its setup stay with you.
The cost over time
After launch you pay no fee per user. The running costs are hosting and maintenance: updates of Laravel and its packages, fixes and new features. The quote lists them apart, so you can compare them with a subscription over several years.
Process
How a custom CRM project runs
We build custom CRMs for clients worldwide by video call, email and WhatsApp, talking with you in English or French, and you approve the scope, the screens and each stage on a test address. Tangier is on GMT all year: the same time as London in winter, one hour behind Paris and Madrid in winter and two hours behind in summer. Your accepted quote is our agreement, and a short contract or an NDA is added when you ask, signed by email.
1. Call and brief
How you sell today, who will use the CRM and the reports you need. Bring your spreadsheets, quote templates and screenshots of the tool you use.
2. Written scope and quote
Records, stages, roles, screens, links, reports and the data to import, with the schedule. We mark what goes into a first version and what follows.
3. Data model and screens
The data model and the main screens, approved by you before the build.
4. Build in stages
Feature by feature on a test address. Your team tries each stage with real clients and sends its comments.
5. Import and launch
Your data imported and counted with you, the CRM moved to its server in your name, then your team signs in.
6. Training and follow-up
A session for each role, the code and accounts in your name, then the maintenance we agreed on.
Services
Other services
WordPress development
WordPress websites, themes and plugins, set up so you can edit your own pages.
Laravel development
Custom web applications, portals and APIs built with Laravel.
Web applications
Custom web applications, client portals and SaaS products, with the APIs they connect to.
Questions
Custom CRM development: your questions
How much does a custom CRM cost?
It depends on the records and stages, the roles, the screens, the quotes and invoices, the links to your site and the data to import. Request a quote and you receive a written quote that lists each part, with a schedule. Running costs, such as hosting and email sending, are listed apart and paid on accounts in your name.
How long does it take to build a custom CRM?
It depends on the features of the first version and on how quickly decisions come. You receive a schedule with the written scope, before work starts. We build in stages, so your team can start on contacts, the pipeline and reminders while quotes or reports are still being built.
Should we build a custom CRM or buy a ready-made one?
Buy a ready-made CRM when its stages and fields match your way of selling and its price per user stays reasonable as you grow. Build when your process has steps no product follows, when the CRM must sit beside an application of yours, or when you want the data on your own server.
Can you import our data from spreadsheets or our current CRM?
Yes, from files: spreadsheets, or the export of the tool you are leaving. We remove duplicates, match each column to a field and import a test copy first, then the real data, with the counts checked with you. Your old tool stays open until the new CRM is checked.
Can the CRM work with our website, WhatsApp and email?
Yes. Website requests arrive as new contacts with the page they came from, and emails leave the CRM from your own domain. The WhatsApp button on each record uses WhatsApp's click to chat links, which need the number in full international format, so the CRM stores phone numbers that way. Other services you keep, such as payments, are linked when they offer an API.
Who owns the CRM, its code and its data?
You do. The server, the domain name and the code repository are opened in your name, and the data stays in a database you control. Laravel is open source, so if we stop working together another developer can take over the code, and you can export your lists at any time.
Custom CRM development
Tell us how your team sells
Describe your sales steps, the people who will use the CRM and the files you keep today. We reply with questions, then a written quote.