Google Ads management services
Google Ads agency for campaigns you can measure
DevoraTech is a Google Ads agency in Tangier, Morocco, for businesses in Morocco, France and worldwide that want their ads to bring calls, messages and quote requests they can count. We plan the campaigns, write the ads, set up conversion tracking and the page each ad leads to, then manage the account and report on what the budget brought.
Read moreShow less
Your Google Ads account is in your name, so you see every figure we see. As a PPC agency, we start with Search campaigns, the text ads Google shows on its results to people searching for what you sell, and add other campaign types when the plan shows they fit. Our Google Ads management services run in English and French, and each campaign leads to a landing page built for its offer.
- Account in your name
- Conversion tracking before launch
- English and French
For whom
Who it is for
- A business that wants requests from people already searching for its service
- A company launching an offer, a season or a new city, that needs visits before SEO has time to work
- An online shop that wants its products in front of buyers on Google
- A business already running Google Ads that spends every month without knowing what it gets back
- A company in France or abroad that wants its campaigns written and managed in French or English
What we fix
What Google Ads management fixes
Clicks you cannot connect to requests
The account shows clicks and spend, and nobody knows which ones became a call or a form. Google Ads lets you choose the actions that count as conversions, such as a purchase, a sign-up or a phone call, and then shows which keywords, ads and campaigns bring them, so you can see your return on investment. We set this up and test it before the first ad runs.
Budget spent on the wrong searches
A keyword in broad match can show your ad on searches that are only related to it, including some that do not carry its direct meaning. We choose the match type of each keyword, read the search terms that triggered your ads, and add negative keywords to exclude the ones that bring no clients.
Ads that send people to the home page
A visitor who clicked on one offer lands on a page about everything and has to search again. In Quality Score, Google rates the landing page experience: how relevant and useful the page is to people who click your ad. It also notes that higher quality ads can often lead to lower costs per click. Each campaign gets a page about its own offer.
An account you cannot see into
Some advertisers only see the figures their provider chooses to send. We work in an account opened in your name, with an access level you grant and can remove, so the campaigns, the data and the history stay yours.
What you get
Our Google Ads management services
The ad budget is yours and you pay it to Google directly, so it never passes through us.
Account and conversion tracking
Your Google Ads account in your name, with the conversions that matter to you: a quote form sent, a call, a click on your WhatsApp button or a purchase. The tags are installed and tested before launch. The full setup of Google Analytics and Tag Manager is described in our analytics and tracking setup.
Keyword research and campaign structure
The searches your clients type, grouped by theme into campaigns and ad groups, with a match type for each keyword and a list of negative keywords. Targeting covers the countries, regions, cities or radius around your business that you serve, with language settings that match the ads.
Ads in English and French
Headlines and descriptions written for each group of searches, in English, French or both, with assets such as sitelinks, callouts and your phone number, which give people more reasons to choose your business.
Landing pages
A page for each campaign's offer, fast on a phone, with one main action and a form that reaches your inbox. We build it on your current site or on its own address with our landing page design services.
Other campaign types
Google Ads also offers Performance Max across Google's channels, Shopping with product listings, Display with image ads on websites, and Video on YouTube. We run all of them and add each one when the written plan shows it fits your goal. The images and videos these campaigns need come from you, or we produce them.
Management and optimisation
Regular PPC management in the account: search terms read, negative keywords added, bids and budgets adjusted, ads tested against each other, and landing pages improved where visitors stop.
Written reports
Spend, clicks, conversions and cost per conversion for each campaign, in plain words, with what we changed and what comes next. You can open the account and check the same figures at any time.
Audit of an existing account
Already running Google Ads? We read the account's history, its tracking and its search terms before changing anything, and keep what works.
Campaign types
The campaign types we run
Search comes first; each other type is added when the written plan shows it fits your goal.
SearchFirst
Text ads on Google's results, for people searching for what you sell.
Performance Max
Across Google's channels.
Shopping
Product listings for buyers on Google.
Display
Image ads on websites.
Video
Ads on YouTube.
Our rule
How we handle your budget and results
DevoraTech manages your campaigns and reports on them. The ad budget is yours and you pay it to Google directly, so it never passes through us. You set an average daily budget; for most campaigns, Google may spend up to twice that amount on a given day and no more than 30.4 times it in a month, and you can change it at any time.
Google decides which ads show and where. It calculates Ad Rank at every search, from the bid, the quality of the ad and of the landing page, the competition and the context of the search, so no agency can promise a position, a number of clicks or a number of requests, and we never do. What we commit to: a written plan, the work done as listed, regular written reports, and an access to your account that you can remove whenever you choose.
Process
How a Google Ads campaign runs
1. Call and goals
We learn what you sell, where your clients are, what counts as a result for you (a call, a form, a sale) and the monthly budget you have in mind, on a video call if you are abroad.
2. Written plan and quote
Keywords, campaigns, locations, languages, landing pages and how the budget is split. The quote covers our work; the ad budget is separate.
3. Tracking and landing pages
Conversion tracking installed and tested, and the landing pages ready, before any ad goes live.
4. Launch
Campaigns set up in your account and switched on. Google reviews each ad against its policies, and an ad starts to run once its status turns to Eligible.
5. Manage and adjust
Search terms, negative keywords, bids, ads and pages adjusted from the data, with regular check-ins with you.
6. Report and next step
A written report with the figures, what changed and the plan for the next period.
The order of the first month’s steps; the dates are set in your written plan.
Services
Other services
Website development
Showcase sites, dynamic platforms and online stores built to load fast and bring inquiries.
Mobile app development
iOS, Android and cross-platform apps, from the first screen to the store listing.
Search engine optimization
Technical fixes, content and local visibility that bring the right visitors from Google.
Questions
Google Ads agency: your questions
How much does a Google Ads agency cost?
There are two costs: the ad budget, which you set in your own account, and our work, described in a written quote after a first call. Request a quote and you receive it in writing; sending a request commits you to nothing.
Who owns the Google Ads account?
You do. The account is opened in your name, or we work in the one you already have. You give us an access level, and as an administrator of your account you can remove it at any time; the campaigns, the data and the history stay with you.
How soon will I see results?
Google reviews most ads within one business day, and an ad starts to run once it is approved. The first weeks of clicks and conversions then show which searches bring requests and which do not, and the plan is adjusted from them. How fast this goes depends on your budget, your competition and how many people search for what you sell.
Do you guarantee the first position or a number of leads?
No. Google calculates Ad Rank at each search from the bid, the quality of the ad and of the landing page, the competition and the search itself, so no agency controls the position. We commit to a written plan, the work in it and clear reports. Clicks that Google identifies as invalid are not charged to you.
Google Ads or SEO: which comes first?
Ads show while you pay for them, from the day the campaign goes live, which suits a launch, a season or the test of a new offer. SEO builds visits that keep coming over months without a cost per click. Many businesses run both: our SEO agency works on the same searches, and the ads show which of them bring requests before you invest in new pages.
Do you manage campaigns for businesses in France or abroad?
Yes. Google Ads targets countries, regions, cities or a radius, and Google advises keeping the language and location settings consistent, so a campaign for France is written in French and one for London in English. We manage the account remotely, with check-ins by video call, email and WhatsApp, and Tangier is on GMT all year. Your accepted quote is our agreement, and a short contract or an NDA is added when you ask, signed by email.
Google Ads
Ready to plan your Google Ads campaigns?
Tell us what you sell, where your clients are and what counts as a result for you. We reply with questions, then a written plan and quote. Already running ads? Send us your account's recent figures and we start from them.